So we're supposed to call fujoshi "otome" now? I call bull. If you see a fan self-appellation and it isn't derived from something derogatory, it isn't legit, it's some sort of marketing gag traveling under false papers.
[BTW: fujoshi ~ "rotten women"; otome ~ "maidens". Roughly.]
Of course, I could be misreading the situation. After all, there are lunatics running around the States these days talking about "princess culture", although that seems to be a mainstream mundane sort of thing. If this otome business is actually legit, then... nosir, I don't like it. One of the things I've always found refreshing about fan culture is its collective tendency to not indulge in excesses of self-esteem. There's very little I love less than self-congratulation.