Gah! I innocently enter "Genesis" into an EPA label lookup engine, and get buried under with sixty instances from a company named "Frank Miller & Sons". Rat bait, herbicide, weedkiller, insecticide, algicide - they've named every single blamed thing they sell "Genesis"! It's like George Foreman & his multiple sons George, except the Foreman family isn't running an inventory system with their boys' names!
There's an insecticide needle in here somewhere... ahah! Found it! The one Bayer CropScience 'un in the haystack.